 For some months now I've been receiving an email newsletter from a fairly prominent recruitment company here in Christchurch. The first time I received the newsletter I replied politely that I could show them around the content manager for formatting, give them a few tips and tricks so that when they email the newsletter out, it looks great and people want to read it. Well, no reply and I guess when you receive an email like that you don't want to reply.... But surely you could get over it and do something about it because lets face it you just received some great feedback and an offer of assistance that won't break the bank. Some months on now and I still receive the newsletter and its still in the same format and I have to chuckle... it really is terrible. Would you walk into a sales meeting in a crinkled white shirt and stained trousers. No! Well, why send out a newsletter that looks like a poor 2nd, 3rd, 4th or so on. If you are going to send out an e-newsletter or any newsletter for that matter... do it well. If you haven't the ability to create a nice template with images, then use a text template. Not only are these text emails effective they are more likely to get through spam catchers. So not only do you need to ensure your wording is readable, you need to ensure your layout is the best possible for more readership of your newsletter. AdminCorp can assist in setting up your email campaigns using various online applications. We recommend online applications as they provide statistics, reporting and templates. Email info@admincorp.co.nz. Some resources for further reading: http://www.davechaffey.com/Total-E-mail-Marketing/Eyetracking-email-marketing http://www.useit.com/alertbox/newsletters.html http://www.marketingsherpa.com/article.php?ident=29795 http://en.wikipedia.org/wiki/Flesch–Kincaid_readability_test CommentsLeave a Reply |
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