With so many applications available today one could quite possibly find themselves in a position where there are too many tools and not enough features working for your business.
Its great to use one program for this and another for that but when you get too many programs, you fail to use them effectively.
So narrow the scope. You may have to sacrifice one great feature but narrow the scope to a managable set of tools.
You can narrow the scope to 2 or 5 or 10 or 20 depending on how much time or delegation ability you have.
You need to ask yourself these questions when narrowing the scope:
1. Is this application going to take me into the future or is it going to be defunct in 18 months time?
2. Does the application have data exportability? i.e. export to .csv or API.
3. Can I customise some of these features or add my own?
4. Is there another application that will do what I'm doing now plus more or even include another applications features so I can narrow things further?
Lately we have implemented the following to narrow our scope:
1. Ping.fm - to feed out updates to 4 of our social networks at once.
2. Zoho CRM - a long term project to take over our newsletter and webform integration.
Most programs have many features that need to be discovered and implemented. So find them and use them!
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