TVNZ Media7 Summer Series, Episode 4
What's installed for technology and social media in 2010
I visited the expo on Wednesday prepared to spend the day gathering as much information as I can on businesses who I could use within my company, looking for new ideas and that ‘something to catch my eye’.
Formally known as the Small Business Expo, I was impressed with the stands on offer, the majority of them were focussed on accounting packages, credit control, IT products and Banks. Whilst the theme was based around “smart marketing” many of these stands were concentrated on database management, CRM (customer relationship management) and advertising.
I attended a Smart Marketing School session and found it interesting. It was a great way to meet other business owners while brainstorming strategies we could all use in business today.
This was definitely for the small business owners / operators and found that I didn’t need to spend the entire day at the expo, it did help having a plan of what I wanted to achieve while there but did manage to receive a bag full of brochures, price lists and special ‘expo only’ offers to bring home.
My tip for the expo? Look on the website www.bizzone.com and find out what seminars or speakers you really want to see; then plan your visit around that time. Its well worth the trip.
Tara McGowan.
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