Patrick McFie recently sent out a group email to all members of the Linkedin group NZ online Start-UP community regarding 'guidelines' around posts about marketing or traffic building.
Doesn't matter what you do when you pull groups in on the internet you will always be subject to spam or be inundated with masses of promotional offers (which I think is spam).
Whats worse is that one feels obliged to email everyone about it and telling all to stop it! What a waste of time.
Those that agree will listen, but lets face it they are the ones that don't do it. And those that have done it will move on to the next group because lets face it, its the 'internet' and they've already achieved what they wanted twice over because you've now just written about it.
So what can be done? Depending on where you are, you can moderate your members and even your messages. Takes time to moderate and if your group is well set up, its worth it.
So whatever you are doing on the internet, remember;
- Once its there, it is there!
- Giving everyone a telling off doesn't achieve much so don't bother.
- Setting a guide that all can view is a great idea.
- Moderation works!
A colleague of mine attended a seminar last week with a notable speaker thinking they were going to take away some much needed motivation. She didn't care about the topic, she just wanted to come away feeling rejuvinated and motivated and receive benefit for her time and money.
About 10 minutes into the session she sat their thinking "if they're just going to continue to sell their wares, I'm leaving" ... 10 minutes later she's thinking "surely they're not going to continue trying to sell me their recession proof system for $1695, surely not" .... 20 minutes later she walked out and as she walked out she noted she was leading a group of approximately 20 likeminded people.
The whole time you're sitting there thinking "when am I going to receive some information that will help me, I've given up time in my day to be here! It was a very slick sales process where one by one they removed objections to sell their system. Not one item of tangible value could be seen it was so clouded by the sales pitch.
What was worse was the venue was filled with hundreds of business owners wanting to hear something beneficial in this market.
So my colleague said that she would have stayed if the tangible value was foremost and upfront but she failed to see how that would come after 40 minutes of selling.
Not only that we googled some of the information and found it free on the internet. So spend wisely your money and your time.
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